Who are you going to trust more than Jennifer Aniston? This week, the ex-Friends’ star posted a behind-the-scenes video on Instagram of her new ‘clean products’ LolaVia hair care line. Although she has been aligned with various beauty products already, this is Anderson’s first involvement in a standalone brand. In the caption with the video Aniston promises that her products are “paraben-free, silicone-free, sulfate-free, phthalate-free, gluten-free, vegan… and of course CRUELTY-FREE, because we love our animals.”
Celebrity endorsements, as much as celebrity helmed fashion collections, skin-care products, and yes, ‘safe’ shampoos and conditioners, are a big business. Kylie Jenner and Jennifer Lopez are only a few of the big names helming brands, and Rihanna just posted new Instagram pictures for another collection in her wildly popular Savage X Fenty line.
A hair replacement salon like ours can’t exactly search for celebrity endorsement. Discretion being the linchpin of our business, nobody wants to advertise that they are wearing a wig or male hair unit. Least of all, a celebrity. Fortunately, through the various means of media available (like this blog), we try to get the word out about our Paramus NJ hair replacement salon. And when family or friends feel like sharing secrets, we do see a fair amount of word-of-mouth endorsements come our way.
We are just in the unique position of seeing our outstanding work out and about in the world all the time, but not being able to advertise our client’s wearing it.
Anniston’s “The Rachel” haircut from Friends introduced a whole new look (akin to Farrah Fawcett’s ‘flip’ in the ’70s) to hair styling. And seeing how relevant the lady still is in movies and T.V, LolaVia should do well making its way in the world. At Guci Image, we keep working just as hard to make our own way in the world.